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If one day escaping to Mars sounds enticing, watch this till the end. Introducing “1%.” A new film, and a wake-up call for the majority of humans on Earth. We’d better fix climate change, we simply have no choice.

People’s mission to colonize Mars is gaining momentum. In 2020 alone, NASA launched its Perseverance rover, the U.A.E. launched its Hope orbiter, and China launched its Tianwen-1 orbiter and rover duo – which all reached the Red Planet in 2021. Elon Musk has also said he’s “highly confident” SpaceX will land humans on Mars by 2026.

“1%” – a satirical tourism ad for Mars from FFF – illuminates the ironic and startling fact that government-funded space programs and the world’s ultra-wealthy 1% are laser focused on Mars… and yet, most humans will never get a chance to visit or live there. With 99% of the world’s population remaining on Earth, we’d better fix climate change. We simply have no choice.

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